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Donald A. Caminiti
Donald A. Caminiti
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Deceptive Advertising

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A major watchdog group is disputing an advertising claim by Wal-Mart that the
retailer saves the average family $2,500 a year. National Advertising Division of the Council of Better Business Bureaus contends that the advertised figure, which is actually based on Wal-Mart’s overall impact on the economy rather than money saved by shopping at Wal-Mart, is misleading. Wal-Mart maintains that the ad was not intended to be deceptive. Michael Barbaro, The New York Times 03/31/2008